Rochas

Founded in Paris in 1925 by just 23-year-old Marcel Rochas, the House was built on audacity, joie de vivre and elegance, with a motto of "elegance, simplicity and youth". Its perfume story began in 1936 with Air Jeune, Audace and Avenue Matignon, quickly winning admiration from Hollywood stars. Femme, created by master perfumer Edmond Roudnitska and dressed in a pink box with black lace, became the House's legendary signature, followed by the elegant white florals of Madame Rochas in 1960, the fresh, green Eau de Rochas in 1970, and the opulent Byzance and Tocade.

Playful, feminine and unmistakably Parisian, Rochas fragrances turn everyday chic into an art of living.