Lattafa

Born in the UAE in the 1980s, Lattafa takes its name from the Arabic words "Latif" and "Lateefa", meaning kindness and pleasantness. Founded by Sheikh Shahid Ahmad and Shoaib Iqbal, this family-owned house is now guided by its third generation and has grown into one of the most loved names in Arabian perfumery. Lattafa blends traditional oud, amber and spices with modern gourmand and floral accords, creating bold scents such as Khamrah, Asad, Yara and Fakhar. Known for rich character, long-lasting performance and remarkable value, each fragrance offers a touch of Arabian luxury for every day.

Warm, generous and proudly Emirati: discover the scent that leaves a lasting impression.