Giorgio Armani

Founded in Milan in 1975 by Giorgio Armani, the House redefined modern elegance with relaxed, understated luxury, and brought that same purity to fragrance in 1982. Inspired by nature and the designer's love of the Mediterranean, its perfumes are refined, effortless and timeless: Acqua di Giò, launched for men in 1996, captures the freshness of the sea and sun; Armani Code is seductive and mysterious; Sì celebrates modern femininity with blackcurrant and soft musk; and My Way and Stronger With You bring luminous floral and warm vanilla-spice energy. For connoisseurs, Armani Privé offers a couture world of rare, precious creations.

Quality over ostentation: this is Armani.